TAI Experiences
SUPERVIELLE | Sponsorship + World Cup
A strategy that carried the sponsorship from its launch through to the brand’s client experience during the World Cup.
Client
Supervielle
Challenge
Building closeness between the brand, its clients and football, turning sponsorship into a real, tellable experience.
What we did
We launched the sponsorship at the AFA complex and then supported the brand during the World Cup in the United States. Our team provided full coverage of the experience of clients who travelled to the tournament, producing content on location.
Results
The sponsorship became content and concrete experiences, bringing Supervielle closer to its clients and connecting the brand with one of the most globally significant sporting events.