TAI Sports
PEDIDOSYA | High-impact activations
Creating new activation formats so that PedidosYa had a distinctive presence within major Argentine football events.
Client
PedidosYA
Challenge
Going beyond traditional sponsorship formats and creating original concepts capable of generating impact and brand ownership.
What we did
We created and developed activation concepts from scratch, including a purpose-built brand net and a tunnel/walkway for the players’ entrance onto the pitch, plus set dressing and full brand presence at finals played in different cities.
Results
New branding assets that took PedidosYa to central moments of the matchday experience and let it build a presence of its own within Argentine football.