TAI Experiences
DIDI | Professional League + Miami
Activations and experiences built to turn DiDi’s sponsorship into real contact with its audiences, both in Argentina and internationally.
Client
DiDi
Challenge
Bringing the Professional League sponsorship to life and creating experiences that brought the brand closer to football, beyond traditional exposure.
What we did
We designed the experience for the drivers invited to the Professional League final and produced its audiovisual coverage. In Miami we developed a sponsorship event at the Inter Miami stadium, including merchandise production and the participation of Lionel Scaloni.
Results
A combination of experience, content and branding that made it possible to carry the sponsorship into concrete moments of engagement with the brand’s community.