TAI Sports
NEXO | Integrated communications campaign
A multiplatform campaign designed to amplify Nexo’s presence across different formats, audiences and touchpoints.
Client
Nexo
Challenge
Building a campaign able to gain scale and visibility by combining traditional media, out-of-home, digital, influencers and experiences.
What we did
We developed an integrated campaign with out-of-home, TV, radio, digital, OOH formats, signage and billboards, plus an influencer campaign and an event at the AFA complex.
Results
A 360° communications strategy that broadened Nexo’s presence and built the brand consistently across multiple channels and formats.