TAI Sports
NALDO | AFA + League sponsorship optimisation
End-to-end development of Naldo’s sponsorship, seeking to maximise the available assets and turn sponsorship rights into experiences, content and brand presence.
Client
Naldo
Challenge
Optimising the brand’s sponsorship with both AFA and the Professional League, creating a more natural and relevant integration with football and its audiences.
What we did
We designed activations at training sessions, matchdays, on the pitch and at fan send-offs. During the World Cup in the United States we supported the brand with content production and presence at strategic moments around the Argentina national team.
Results
A broader, more strategic use of the sponsorship assets, connecting Naldo with the Argentina national team and with fans through moments of high emotional value.