TAI Sports
MERCADO LIBRE | Integration into Argentine football
Developing assets and experiences to integrate Mercado Libre into the Argentine football ecosystem in a way that was distinctive, relevant and visible.
Client
Mercado Libre
Challenge
Finding distinctive spaces to bring the brand into the matchday experience, avoiding a conventional sponsorship presence.
What we did
We identified and developed different touchpoints on the pitch and across the event experience: ball stands, escort children, central banner, brand presence and activations at the complex. We worked from design and material selection through to final implementation.
Results
An integrated brand presence woven organically into different moments of the football experience, widening its visibility and creating multiple touchpoints with spectators.