TAI Experiences
The passion is inherited from generation to generation and will never be lost.
Client
MANTECOL
Challenge
The challenge was to take the campaign to the court of Racing and to ensure that the brand is part of the classic from the inside, connecting with the emotions that go beyond the game: the family, the shirt, the traditions and the passion that unites three generations.
What we did
We put the fans in the center of the scene.
Before the start of the match, a group of fans entered the field of play with the t-shirt special Mantecol and handed the ball to the referee.
From TAI develop the creative idea and we coordinate the production, deployment and coverage, audio-visual of the action.
Results
A new story to live the passion of football from the inside.
The action led to Mantecol the classic Avellaneda with an experience starring three generations of a single family, adding a new chapter to a campaign that celebrates the bonds, the traditions and the passion that is passed on from generation to generation.