TAI Experiences
A campaign 360° for Mantecol that connects football, excitement, and generations.
Client
For Mantecol we developed a campaign 360° based on a simple concept and powerful: the classics are inherited.
A proposal designed to generate impact on the pitch, the television and the networks, bringing the brand to different scenarios of argentine football.
Challenge
Convert a brand presence in an experience that transcends the game.
The challenge was to create a proposal that will connect to Mantecol with one of the territories stronger emotional football: the passion that is passed on from generation to generation.
What we did
From TAI we take care of the holistic development of the proposal:
- Development of the creative idea.
- Conceptualization of the campaign.
- Linking the brand with the Professional League.
- Coordination of production.
- Implementation on the court.
- Development and coordination of coverage audiovisual.
- Adapting the experience to different scenarios and platforms.
Results
A campaign designed to connect a brand with a passion that cannot be explained: it is transmitted.
The classics are inherited.
And the story continues in every pitch, every family and every generation.