TAI Experiences
Los clásicos cambian de cancha, pero la pasión siempre se hereda.
Client
Mantecol
Challenge
The challenge was to move the campaign to Cordoba and ensure that the brand is part of the classic from the inside, connecting with the emotions that go beyond the game: the family, the shirt, the traditions and the passion that passes from generation to generation.
What we did
We put the fans in the center of the scene.
Before the start of the match, a group of fans entered the field of play with the t-shirt special Mantecol and handed the ball to the referee.
From TAI develop the creative idea and we coordinate the production, deployment and coverage, audio-visual of the action.
Results
A new city and a new story to live the passion of soccer.
The action led to Mantecol to the field of play on the classic cordovan and added a new chapter to a campaign that runs through Buenos Aires and other cities in the interior of the country.