TAI Experiences
LEXAR | AFA Experiences
A series of experiences built around the AFA universe, combining client relations, events and international presence.
Client
Lexar
Challenge
Turning the brand’s link with AFA into concrete client experiences and relationship-building opportunities.
What we did
We ran an event at the AFA complex for clients and product presentations. We also supported the brand in Miami during the launch of the AFA International Center, a padel tournament with AFA Legends and actions around fan send-offs, including production of materials and merchandise.
Results
An experience platform that brought Lexar to the AFA universe across different settings, creating opportunities for relationship-building, content and brand presence.