TAI Sports
Argentine Professional League Final
An activation designed to turn a central moment of the Argentine football final into a distinctive brand experience, from the trophy’s arrival to its presentation on the pitch.
Client
La Caja
Challenge
Finding an exclusive, disruptive proposal that would set La Caja within an environment of very high exposure, and to generate a story of its own around the final.
What we did
We designed the activation and its storytelling end to end. We developed a bespoke case to transport and present the trophy, building a sequence that began with its arrival at the stadium, continued with the unboxing on the pitch and then accompanied the trophy to the press conference.
Results
A staging with a strong presence of branding, woven into one of the most visible moments of the event. The activation generated brand exposure at multiple points of the final and was confirmed again for the next edition.