TAI Experiences
HSBC | Production with AFA players
End-to-end production of a campaign developed specifically for the Indian market, using assets linked to AFA and its players.
Client
HSBC
Challenge
Turning Argentine football rights into a communications piece that mattered to an international market.
What we did
We developed the concept, storytelling and script, coordinated access to the players and handled the shoot and full production of the commercial. We also produced photography, video and content tailored to the brand’s channels.
Results
An integrated campaign that allowed HSBC to use its link with Argentine football through content developed specifically for its communication needs and its international audience.