{"id":4828,"date":"2026-09-25T13:48:29","date_gmt":"2026-09-25T13:48:29","guid":{"rendered":"https:\/\/taiagency.com\/?p=4828"},"modified":"2026-09-25T14:08:59","modified_gmt":"2026-09-25T14:08:59","slug":"mantecol-los-clasicos-se-heredan","status":"publish","type":"post","link":"https:\/\/taiagency.com\/en\/mantecol-los-clasicos-se-heredan\/","title":{"rendered":"MANTECOL – THE CLASSICS ARE INHERITED"},"content":{"rendered":"
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TAI Experiences<\/h5>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>

A campaign 360\u00b0 for Mantecol that connects football, excitement, and generations.<\/h2><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t
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<\/i>Client<\/a><\/h3>
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For Mantecol we developed a campaign 360\u00b0 based on a simple concept and powerful: the classics are inherited<\/strong>.<\/p>\n

A proposal designed to generate impact on the pitch, the television and the networks, bringing the brand to different scenarios of argentine football.<\/p>\n<\/div>\n\n\n\n<\/div><\/div><\/div>

<\/i>Challenge<\/a><\/h3>
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Convert a brand presence in an experience that transcends the game.<\/strong><\/p>\n

The challenge was to create a proposal that will connect to Mantecol with one of the territories stronger emotional football: the passion that is passed on from generation to generation.<\/p>\n<\/div>\n\n\n\n<\/div><\/div><\/div>

<\/i>What we did<\/a><\/h3>
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From TAI we take care of the holistic development of the proposal:<\/p>\n