{"id":3544,"date":"2026-08-22T17:23:29","date_gmt":"2026-08-22T17:23:29","guid":{"rendered":"https:\/\/taiagency.com\/?p=3544"},"modified":"2026-08-25T14:24:07","modified_gmt":"2026-08-25T14:24:07","slug":"pedidos-ya","status":"publish","type":"post","link":"https:\/\/taiagency.com\/en\/pedidos-ya\/","title":{"rendered":"PEDIDOSYA"},"content":{"rendered":"
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TAI Sports<\/h5>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>

PEDIDOSYA | High-impact activations<\/h2><\/div>

Creating new activation formats so that PedidosYa had a distinctive presence within major Argentine football events.<\/p><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t

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<\/i>Client<\/a><\/h3>
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PedidosYA<\/p>\n<\/div>\n\n\n\n<\/div><\/div><\/div>

<\/i>Challenge<\/a><\/h3>
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Going beyond traditional sponsorship formats and creating original concepts capable of generating impact and brand ownership.<\/p>\n<\/div>\n\n\n\n<\/div><\/div><\/div>

<\/i>What we did<\/a><\/h3>
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We created and developed activation concepts from scratch, including a purpose-built brand net and a tunnel\/walkway for the players\u2019 entrance onto the pitch, plus set dressing and full brand presence at finals played in different cities.<\/p>\n<\/div>\n\n\n\n<\/div><\/div><\/div>

<\/i>Results<\/a><\/h3>
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New branding assets that took PedidosYa to central moments of the matchday experience and let it build a presence of its own within Argentine football.<\/p>\n<\/div>\n\n\n\n<\/div><\/div><\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t

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