{"id":3496,"date":"2026-08-22T16:36:41","date_gmt":"2026-08-22T16:36:41","guid":{"rendered":"https:\/\/taiagency.com\/?p=3496"},"modified":"2026-08-25T00:45:56","modified_gmt":"2026-08-25T00:45:56","slug":"hcbc","status":"publish","type":"post","link":"https:\/\/taiagency.com\/en\/hcbc\/","title":{"rendered":"HSBC"},"content":{"rendered":"<div id=\"fws_6aae1b1783cbd\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-content vc_row-o-equal-height vc_row-flex vc_row-o-content-middle  right_padding_tablet_8pct left_padding_tablet_8pct\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col padding-4-percent no-extra-padding_tablet no-extra-padding_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div id=\"fws_6aae1b1784ade\" data-midnight=\"\" data-column-margin=\"none\" class=\"wpb_row vc_row-fluid vc_row inner_row  top_padding_tablet_7pct\"  style=\"padding-bottom: 10px; \"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col child_column has-animation no-extra-padding inherit_tablet inherit_phone flex_gap_desktop_10px\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"fade-in-from-bottom\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<h5>TAI Experiences<\/h5>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div><div class=\"nectar-split-heading  font_size_3vw font_line_height_4vw\" data-align=\"default\" data-m-align=\"inherit\" data-text-effect=\"default\" data-animation-type=\"line-reveal-by-space\" data-animation-delay=\"0\" data-animation-offset=\"\" data-m-rm-animation=\"\" data-stagger=\"true\" data-custom-font-size=\"true\" style=\"font-size: 3vw; line-height: 3.3vw;\"><h2 style=\" color: #000000;\">HSBC | Production with AFA players<\/h2><\/div><div class=\"nectar-split-heading  font_size_2vw font_line_height_3vw\" data-align=\"default\" data-m-align=\"inherit\" data-text-effect=\"default\" data-animation-type=\"line-reveal-by-space\" data-animation-delay=\"0\" data-animation-offset=\"\" data-m-rm-animation=\"\" data-stagger=\"true\" data-custom-font-size=\"true\" style=\"font-size: 2vw; line-height: 2.2vw;\"><p style=\" color: #000000;\">End-to-end production of a campaign developed specifically for the Indian market, using assets linked to AFA and its players.<\/p><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding el_spacing_0px inherit_tablet inherit_phone flex_gap_desktop_10px\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar_video_player_self_hosted wpb_video_widget wpb_content_element vc_clearfix vc_video-aspect-ratio-169 vc_video-el-width-100 vc_video-align-left\" data-border-radius=\"none\" data-shadow=\"none\">\n<div class=\"wpb_wrapper\"><div class=\"wpb_video_wrapper\"><video width=\"1280\" height=\"720\" class=\"nectar-video-self-hosted\" preload=\"auto\" controls controlslist=\"nodownload\" autoplay muted playsinline><source src=\"https:\/\/taiagency.com\/wp-content\/uploads\/2026\/08\/Copia-de-Gracias-@hsbc_in-uno-de-los-bancos-mas-importantes-del-mundo-por-confiar-en-los-proyectos-de-.mp4\" type=\"video\/webm\"><\/video><\/div><\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_6aae1b17868e4\"  data-column-margin=\"80px\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-content vc_row-o-equal-height vc_row-flex vc_row-o-content-top\"  style=\"padding-top: 20px; padding-bottom: 20px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"fade-in\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" style=\"background-color: #F8F7F7;\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: #F8F7F7; \"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col padding-2-percent inherit_tablet inherit_phone flex_gap_desktop_10px\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"toggles accordion\" data-br=\"\" data-starting=\"closed\" data-style=\"minimal\"><div class=\"toggle extra-color-1\" data-inner-wrap=\"true\"><h3 class=\"toggle-title\"><a href=\"#\" id=\"toggle-button-6aae1b17874b6\" role=\"button\" aria-expanded=\"false\" aria-controls=\"toggle-panel-6aae1b17874b6\" class=\"nectar-inherit-h6 toggle-heading\"><i role=\"presentation\" class=\"fa fa-plus\"><\/i>Client<\/a><\/h3><div id=\"toggle-panel-6aae1b17874b6\" role=\"region\" aria-labelledby=\"toggle-button-6aae1b17874b6\"><div class=\"inner-toggle-wrap\">\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p>HSBC<\/p>\n<\/div>\n\n\n\n<\/div><\/div><\/div><div class=\"toggle extra-color-1\" data-inner-wrap=\"true\"><h3 class=\"toggle-title\"><a href=\"#\" id=\"toggle-button-6aae1b178786f\" role=\"button\" aria-expanded=\"false\" aria-controls=\"toggle-panel-6aae1b178786f\" class=\"nectar-inherit-h6 toggle-heading\"><i role=\"presentation\" class=\"fa fa-plus\"><\/i>Challenge<\/a><\/h3><div id=\"toggle-panel-6aae1b178786f\" role=\"region\" aria-labelledby=\"toggle-button-6aae1b178786f\"><div class=\"inner-toggle-wrap\">\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p>Turning Argentine football rights into a communications piece that mattered to an international market.<\/p>\n<\/div>\n\n\n\n<\/div><\/div><\/div><div class=\"toggle extra-color-1\" data-inner-wrap=\"true\"><h3 class=\"toggle-title\"><a href=\"#\" id=\"toggle-button-6aae1b1787bf6\" role=\"button\" aria-expanded=\"false\" aria-controls=\"toggle-panel-6aae1b1787bf6\" class=\"nectar-inherit-h6 toggle-heading\"><i role=\"presentation\" class=\"fa fa-plus\"><\/i>What we did<\/a><\/h3><div id=\"toggle-panel-6aae1b1787bf6\" role=\"region\" aria-labelledby=\"toggle-button-6aae1b1787bf6\"><div class=\"inner-toggle-wrap\">\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p>We developed the concept, storytelling and script, coordinated access to the players and handled the shoot and full production of the commercial. We also produced photography, video and content tailored to the brand\u2019s channels.<\/p>\n<\/div>\n\n\n\n<\/div><\/div><\/div><div class=\"toggle extra-color-1\" data-inner-wrap=\"true\"><h3 class=\"toggle-title\"><a href=\"#\" id=\"toggle-button-6aae1b1787f59\" role=\"button\" aria-expanded=\"false\" aria-controls=\"toggle-panel-6aae1b1787f59\" class=\"nectar-inherit-h6 toggle-heading\"><i role=\"presentation\" class=\"fa fa-plus\"><\/i>Results<\/a><\/h3><div id=\"toggle-panel-6aae1b1787f59\" role=\"region\" aria-labelledby=\"toggle-button-6aae1b1787f59\"><div class=\"inner-toggle-wrap\">\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p>An integrated campaign that allowed <strong>HSBC<\/strong> to use its link with Argentine football through content developed specifically for its communication needs and its international audience.<\/p>\n<\/div>\n\n\n\n<\/div><\/div><\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"TAI Experiences HSBC | Producci\u00f3n con jugadores AFAProducci\u00f3n integral de una campa\u00f1a desarrollada espec\u00edficamente para el mercado de India utilizando activos vinculados a AFA y sus jugadores. Cliente HSBC Desaf\u00edo Transformar los derechos vinculados al f\u00fatbol argentino en una pieza...","protected":false},"author":7,"featured_media":3502,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[55],"tags":[],"class_list":["post-3496","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tai-entertainment"],"acf":[],"_links":{"self":[{"href":"https:\/\/taiagency.com\/en\/wp-json\/wp\/v2\/posts\/3496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/taiagency.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/taiagency.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/taiagency.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/taiagency.com\/en\/wp-json\/wp\/v2\/comments?post=3496"}],"version-history":[{"count":10,"href":"https:\/\/taiagency.com\/en\/wp-json\/wp\/v2\/posts\/3496\/revisions"}],"predecessor-version":[{"id":4462,"href":"https:\/\/taiagency.com\/en\/wp-json\/wp\/v2\/posts\/3496\/revisions\/4462"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/taiagency.com\/en\/wp-json\/wp\/v2\/media\/3502"}],"wp:attachment":[{"href":"https:\/\/taiagency.com\/en\/wp-json\/wp\/v2\/media?parent=3496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/taiagency.com\/en\/wp-json\/wp\/v2\/categories?post=3496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/taiagency.com\/en\/wp-json\/wp\/v2\/tags?post=3496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}