{"id":3385,"date":"2026-08-22T14:13:59","date_gmt":"2026-08-22T14:13:59","guid":{"rendered":"https:\/\/taiagency.com\/?p=3385"},"modified":"2026-08-25T14:43:36","modified_gmt":"2026-08-25T14:43:36","slug":"mercado-libre-3","status":"publish","type":"post","link":"https:\/\/taiagency.com\/en\/mercado-libre-3\/","title":{"rendered":"MERCADO LIBRE"},"content":{"rendered":"
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TAI Sports<\/h5>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>

MERCADO LIBRE | Integration into Argentine football<\/h2><\/div>

Developing assets and experiences to integrate Mercado Libre into the Argentine football ecosystem in a way that was distinctive, relevant and visible.<\/p><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t

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<\/i>Client<\/a><\/h3>
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Mercado Libre<\/p>\n<\/div>\n\n\n\n<\/div><\/div><\/div>

<\/i>Challenge<\/a><\/h3>
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Finding distinctive spaces to bring the brand into the matchday experience, avoiding a conventional sponsorship presence.<\/p>\n<\/div>\n\n\n\n<\/div><\/div><\/div>

<\/i>What we did<\/a><\/h3>
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We identified and developed different touchpoints on the pitch and across the event experience: ball stands, escort children, central banner, brand presence and activations at the complex. We worked from design and material selection through to final implementation.<\/p>\n<\/div>\n\n\n\n<\/div><\/div><\/div>

<\/i>Results<\/a><\/h3>
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An integrated brand presence woven organically into different moments of the football experience, widening its visibility and creating multiple touchpoints with spectators.<\/p>\n<\/div>\n\n\n\n<\/div><\/div><\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t

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