{"id":3343,"date":"2026-08-22T19:01:12","date_gmt":"2026-08-22T19:01:12","guid":{"rendered":"https:\/\/taiagency.com\/?p=3343"},"modified":"2026-08-24T22:20:49","modified_gmt":"2026-08-24T22:20:49","slug":"la-caja","status":"publish","type":"post","link":"https:\/\/taiagency.com\/en\/la-caja\/","title":{"rendered":"LA CAJA"},"content":{"rendered":"
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TAI Sports<\/h5>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>

Argentine Professional League Final<\/h2><\/div>

An activation designed to turn a central moment of the Argentine football final into a distinctive brand experience, from the trophy\u2019s arrival to its presentation on the pitch.<\/p><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t

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<\/i>Client<\/a><\/h3>
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La Caja<\/p>\n<\/div>\n\n\n\n<\/div><\/div><\/div>

<\/i>Challenge<\/a><\/h3>
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Finding an exclusive, disruptive proposal that would set La Caja<\/b> within an environment of very high exposure, and to generate a story of its own around the final.<\/p>\n<\/div>\n\n\n\n<\/div><\/div><\/div>

<\/i>What we did<\/a><\/h3>
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We designed the activation and its storytelling end to end. We developed a bespoke case to transport and present the trophy, building a sequence that began with its arrival at the stadium, continued with the unboxing on the pitch and then accompanied the trophy to the press conference.<\/p>\n<\/div>\n\n\n\n<\/div><\/div><\/div>

<\/i>Results<\/a><\/h3>
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A staging with a strong presence of branding<\/b>, woven into one of the most visible moments of the event. The activation generated brand exposure at multiple points of the final and was confirmed again for the next edition.<\/p>\n<\/div>\n\n\n\n<\/div><\/div><\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t

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