{"id":3235,"date":"2026-08-19T20:02:21","date_gmt":"2026-08-19T20:02:21","guid":{"rendered":"https:\/\/taiagency.com\/?p=3235"},"modified":"2026-08-24T22:01:51","modified_gmt":"2026-08-24T22:01:51","slug":"nueva-entrada","status":"publish","type":"post","link":"https:\/\/taiagency.com\/en\/nueva-entrada\/","title":{"rendered":"DIDI"},"content":{"rendered":"
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TAI Experiences<\/h5>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>

DIDI | Professional League + Miami<\/h2><\/div>

Activations and experiences built to turn DiDi\u2019s sponsorship into real contact with its audiences, both in Argentina and internationally.<\/p><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t

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<\/i>Client<\/a><\/h3>
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DiDi<\/p>\n<\/div>\n\n\n\n<\/div><\/div><\/div>

<\/i>Challenge<\/a><\/h3>
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Bringing the Professional League sponsorship to life and creating experiences that brought the brand closer to football, beyond traditional exposure.<\/p>\n<\/div>\n\n\n\n<\/div><\/div><\/div>

<\/i>What we did<\/a><\/h3>
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We designed the experience for the drivers invited to the Professional League final and produced its audiovisual coverage. In Miami we developed a sponsorship event at the Inter Miami stadium, including merchandise production and the participation of Lionel Scaloni.<\/p>\n<\/div>\n\n\n\n<\/div><\/div><\/div>

<\/i>Results<\/a><\/h3>
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A combination of experience, content and branding that made it possible to carry the sponsorship into concrete moments of engagement with the brand\u2019s community.<\/p>\n<\/div>\n\n\n\n<\/div><\/div><\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t

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